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Keywords are vital to your online marketing campaigns but when looking at websites, blogs and other sites on the net, I have noticed that keyword strategies are probably one of the most neglected of all SEO tactics. People pay a lot of attention to creating their site, but tend to guess when it comes to finding the keywords to build these things around.
If you think of internet keywords that you want to write about, you must take the time to do a little research as to whether or not those keywords are actually keywords that a potential customer is searching for as well as what your competition will be. You need both pieces of information before you decide on a keyword.
How do you find out how many people are actually searching your keywords? There are many keyword tools available on the net both paid and free with varying degrees of information they share with you about the customer, Google and other search sites. Find one that works for you. I use Wordtrackers free tool as well as Google keyword tool.
How do you find out what your competition is for your most searched keywords? Use Google to search keywords. However, it is much more accurate to use quotations around your keywords or phrase when searching. This lets Google and other search sites know that you basically want an exact match. If you do not use quotations, you will get results for a combination of your keywords and phrases. So if your keyword was seo tools, for instance, without the quotations you will get results for seo tools, seo and tools. You want the most searched keywords with the least competition.
Try to keep your competition low, When you search keywords try to stay under 50,000 with quotations, and your number of searches for your keywords as high as possible. Pay attention to how the keyword tool you use reports the number of searches for keywords. Wordtracker uses a daily estimate. Google is monthly. Do not get these two confused, I have know people who had themselves all turned around and they were thinking that the page results in Google on the search engine was actually the number of people searching for that keyword or phrase. No this is a list of web pages they return for the search that have those terms on their sites and in their titles and meta-tags and urls. For more information go to SoHo Marketing
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