Is it a Landing, Squeeze, Lead Capture or Splash Page?
You have probably heard talk about the Landing page, Lead Capture page, Squeeze page and Splash page but you may not be sure what the difference is. Many people don’t actually differentiate between them and call them as though they are one in the same.
A Landing page is a page where traffic is sent specifically to prompt a certain action or result. The page can be a stand alone page requiring a specific action. You may use this page to get your prospects to buy it now and/or subscribe to any number of services or newsletters or your landing page can be part of a website of additional pages.
Squeeze Page or Lead Capture Page
A Squeeze page or Lead Capture page generally requires the visitor to a website to enter some details, usually a name, address, email and phone or any combonation of these. Squeeze pages are similar to Lead capture pages; the difference between the two is that providing details is mandatory on a squeeze page, whereas it is generally optional on a standard lead capture page.
A Splash page is a page of a website that the user sees first before being given the option to continue to the main content of the site. Splash pages are used to promote a company, service or product. They are also used to tell the user what type of browser or software is necessary to view the rest of the website pages. Splash pages also often includes animation and sound that is there to encourage or entice the user to browse the website further.