How To Get Customers

How To Get New Customers

One of the main questions you may have when you start your home based business is how can I get new customers? There are many ways to get customers for your business and I suggest not just using one but using them all. No matter who you are or what you do, in fact, this is a question most independent entrepreneurs have because without customers you have no business.how to get customers

No Experience… No Problem

A lot of entrepreneurs don’t have experience in building a business or at least they think they don’t. You may not realize it, but you are always selling and often team building. You can apply these tactics to customer building as well. You may be a bit confused but no matter what you are doing you are always selling. when you recommend a movie, a restaurant, when you talk about your political views or meet new people, you are always selling your ideas, your beliefs, and even your friendship.

If you are looking at how to get new customers, the same goes for business. So make sure you are showing yourself in your best light. Especially on social media. You can find some tips here that will help with information on a better way to present yourself on social media so that you can build friends and business relationships without scaring people away.

Here is a list of some ways to promote your business and build your customer base. This also works to build your team members.

How To Get Customers Offline

  1. Business cards- business cards are a great way to get new customers. You can hand these out to the bank teller, leave it with your waiter/waitress with a tip, fast food drive thru lines, your doctor’s office, dentist’s office, grocery store clerk. Many businesses will also let How to get customersyou keep a card holder with these cards in their stores.
  2. Bulletin boards
  3. Order the free brochures offered by many of the vendors and put these in the magazines at your doctor’s office. You can also mail these out to friends and family
  4. Speaking of friends and family, make sure to tell them that you are a travel agent and let them know to contact you for any travel needs.
  5. You can place ads in newspapers, community and school newsletters etc.

How To Get Customers Online

  1. Social media, this is my favorite. You can get my social media guide at http://homebusiness-wealth.net/socialmedia. This guide gives you tools and tips to build a rapport with people and how to start up conversations.
  2. Be sure to add friends every day. Between 10-20 a day.How to get customers
  3. Group posts- These are useful but you generally won’t see massive results, they are mainly a way to get the word out and when you post to groups your friends and family will also see your posts.
  4. Engage in friendly conversation with each news person you have added.
  5. Make a Facebook fan/business page and connect it to your main profile
  6. Facebook and Twitter ads. You can actually create Facebook ads for a set amount a month. Starting at $35.00 USD
  7. Utilize multiple platforms including Facebook, Twitter, IBOtoolsbox, and Instagram,
  8. Online classifieds
  9. Create blog about your products and services then post it on all your social media sites and pages

Massive Action

The most important thing to remember is that it takes massive action so be careful with online distractions. Do not allow yourself to become distracted. Treat your business as you would your job. Try to have set work hours to avoid burn out. I cannot stress “massive action” enough.

If you think you are working hard enough the chances are good that you are not, so keep a journal to list your goals for the day, for the week, for the month and for the year. Look at them every day!. You will get a lot more done when you are working from a list that you can check off. This will often show you how much time you have been wasting. Lastly, remember that what you’re “selling” is you even when your goal is to sell a product or service. They can buy it from anyone so why should they choose you?

Domains

If your going to have a website you need a good domain name. You want to give your domain name a bit of thought, because you want the customer to be able to relate the name to the products or services they are looking for but you also want a name that you can rank on Google for your particular niche.

If you expect to get customers online then you need to be found online. So a basic step would be to use a good keyword tool like Google keyword planner.  You used to be able to freely use the tool and technically you can but now you have to use a adwords account, which you can get if you do not have one using the link above to register.

It’s pretty painless and you can then use the tool so sign up. You can check the popularity of a keyword by how many people are searching for that keyword or keyword phrase. You can also check the adwords competition, which will give you an idea of what your dealing with, in terms of the competition out there.

I also like to do a search myself to get an idea of who is on the first page of the search because if you offer health products and the first search page results are full of sites like WebMD, Wikipedia and government sites like the CDC. They have been doing this for a long time, it’s not impossible to push them off the page but I only say that because nothing is impossible but this would be pretty darn near impossible so I would change my keyword.  Go for a long-tailed keyword. They are usually quicker to rank anyhow.

There are plenty of keyword tools that have a lot more features and vary in options and ease of use that cost and can often be worth the investment because they offer more information in one place, easy access is nice and it saves time but this is not something that you have to do at first because much of the pertinent information they offer can be found using individual tools as well. We will go over more of these in a different post. Once you find the keyword/phrase you like, you can purchase it through companies like Godaddy. your next step will be to find a good hosting service. That is the topic of my next blog.

 

Online Training

Learning online

Back to school 02There is an abundance of online training available today. You just need to do a quick web search to see options available for blogging, creating traffic, SEO, content writing, choosing your product or niche,  selling and social networking. It’s to the point where  it’s almost too much.

Where do you start? Which types of promotional options should you choose? How much should you do? What is best way to do it?

I found a course that is absolutely fantastic. Ann Sieg’s The Daily Network Marketing Coach. There is so much information and training available, She wanted to give you a step by step guide on where to start and what to do next and she did!

She takes the years of experience she had in the industry and shows you exactly what you should be focusing on in steps. It’s all in one place. A step by step system that teaches you, not just what to do, as you will find with many of the self-proclaimed “gurus’ out there but also HOW to do it.

You have the support of the coaches, Ann herself and a community of people just like you that help you understand the what, the how and the why. When you know why your doing something and how it will work you will tend to see much better results because you can put it all together and complete a much better marketing campaign.

Click to find out more about Ann Sieg’s training!