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Backlinks
You may have heard a lot of SEO talk about backlinks and how you have to get them to your site. How do you get them? Ideally, you want to create a website with good content and lots of relevant information to the keywords your using. Your site will be picked up by Google, Yahoo, MSN and all the other search engines and people will read your stuff. When they read your stuff, the goal is that they will love your site and link back to your information for others to see and more people will do the same. Then when the search engines see your stuff being linked to all over the net they will consider your site important, and this, along with the other SEO techniques you have put into place will cause them to give you higher listings and page rank in their systems.
This is great right? Sometimes, though, you have to help this process along. You need to go out and get more exposure for your sites your self otherwise the process could take years. So, how do you do this?
There two types of backlinks and many ways to accomplish both. One of these is called a reciprocal backlink. This is an agreement, in a sense, between your site and anothers site. You display their link on your site and they will return the favor. There are also variations in the types of sites you can do this with and how, but for now we will leave it at that for reciprocal backlinks. These other type I want to talk about, and a much more savvy SEO backlink is a one way backlink. This is where you have a link on a site pointing to your site but you don't have a return link pointing to the their site. One way links are much more valuable and there are many ways to accomplish this so this is the option I use.
Are their differences in the types of backlinks? Yes. Many people believe in quality over quantity. Quality backlinks are backlinks you get from high PR sites that are relevant or similar to what your promoting. These backlinks are like gold. The spiders can recognize this and in turn, with enough of these, you are much more likely to get a higher ranking yourself with this type of backlink. Low quality backlinks are easier to get. They are links from sites that are low PR, not as popular and therefore more likely to allow you to add your link to their site. I believe you should work to get high quality links but in the mean time keep building one way backlinks where ever you can. They all add value to your site, just try to make sure they are pretty relevant to what you do.
There are definitely techniques to avoid so you have to be careful, you would not want to ruin all the effort you have put forth for one lousy backlink.
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